March 9, 2017 § Leave a comment

Imagine that you wake up tomorrow in a parallel universe. Everything in this universe is the same, except for one big difference: money has been replaced by attention. All citizens have little meters attached to their heads, right between the eyes, that show where they’ve been spending their limited daily supply of attention. Let’s say, in this universe, a minute of your attention is worth a dollar. This means when you sit down and enjoy a couple of hours of TV, you’re paying $120 for the privilege. Spending a few minutes (and you really are “spending” a few minutes) catching up with friends will cost you $10. When you drive down the interstate, you’re leaking pennies and nickels whenever a billboard catches your eye.
….. You happily spend thousands of dollars watching advertisements on TV. Your attention is constantly being depleted, without your knowledge.

 

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